Between late 2021 and mid-2022, I built a full-stack creator commerce platform for a venture-backed startup in the creator economy space. The product gave service-based creators a branded public storefront and the back-office software behind it: onboarding, scheduling, bookable offers, lead capture, contracts, invoicing, and payments.
The users were small influencers and independent operators in interior design. Most of them were running real businesses through a messy pile of tools: Instagram DMs, Calendly, Google Docs, Stripe links, spreadsheets, and a lot of manual follow-up.
The job was to help them look and operate like real studios.
Business Impact
- Cut the time to launch a new paid offer to roughly 24 minutes
- Reduced scheduling, intake, contracts, and payment overhead by 65%
- Improved conversion from social impressions to real inquiries by 31%
The Problem
These creators were selling high-touch services, but the workflow around the work was chaotic.
- Their public presence lived in one tool
- Their booking flow lived in another
- Their scheduling lived somewhere else
- Contracts were often handled manually
- Payment collection and payout setup were fragmented
- Client communication was inconsistent and easy to drop
That fragmentation cost them money. Leads went cold. Booking friction killed momentum. Creators who were excellent at design still looked disorganized online.
The startup needed software that let a solo creator or small studio sell like a business without hiring an operations team.
What I Built
I built a full-stack web application that combined the storefront and the back office in one system.
- Creator onboarding and account creation
- Branded studio pages with bios, portfolio content, social links, and public share URLs
- Bookable offers for fixed-price services, 1:1 appointments, group sessions, and quantity-based packages
- Availability management, scheduling rules, and open booking slots
- Lead capture and customer intake flows
- Project records to track booked work after checkout
- Contracts and reusable email templates
- Lightweight email automation for client follow-up and onboarding
- Stripe checkout and Stripe Connect payout onboarding
- Search and discovery infrastructure for surfacing creators and offerings
The core workflow looked like this:
Visitor lands on creator page
-> browses services, portfolio, and availability
-> submits a lead or books an offer
-> completes checkout and deposit flow
-> creates project / appointment records
-> triggers follow-up communication
-> creator manages delivery from the dashboard
A creator could publish an offer, take a booking, collect money, and manage the client relationship without bouncing between six different products.
Outcome
By the time the core platform was in place, the company had something much stronger than a demo. They had a real operating product creators could use to publish services, look credible, take bookings, and manage delivery end to end.